ME Blog

Hooray for the Actual Customer-Person

October 27, 2016

Can anyone say multichannel marketing, or omnichannel service, or, “I’ve got to transfer you to another agent because I don’t have access to that system. Please hold.” Let’s just slow this train down and get real. This is the stuff of complex systems creating more complex problems in our complex world. Can we just get […]

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Is Your Marketing Head in the Clouds, or Are Your Feet Firmly Planted on the Ground?

October 25, 2016

Is your marketing head in the clouds, or are your feet firmly planted on the ground? I’m partial to both. (Is that an oxymoron?) Without big-picture strategy and a viable and profitable growth model in mind, those lousy feet tend to wander hither and tither. As Yogi said, “If you don’t know where you are […]

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Is Your Marketing Automated, Agile, or Energized?

October 21, 2016

Is your marketing automated, agile, or energized? Perhaps all three. It occurred to me as I was working out to my boxing video that I move much better on the balls of my feet. When I started kickboxing I was flat footed, and exhausted. Watching the instructor I thought, wow, look at how he moves […]

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Excellence Comes in Many Forms

October 2, 2016

How about that Ryder Cup? Simply amazing. Incredible play. Incredible camaraderie. Incredible fun. How about that Bubba Watson interview? Excellence comes in many forms.

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Clarity Creates Greatness

September 21, 2016

Colin Cowherd interviewed Urban Meyer today. Cowherd’s main bit of commentary: “Greatness creates clarity.” To this I say, yes, and clarity creates greatness. (On the flip side, beware obfuscation.) I’ve written a fair amount about valuable lessons I’ve learned from great business leaders. The gist of what these leaders taught me was to be clear-minded […]

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