ME: Marketing Excellence

Profitable business growth demands excellence. You must compete to win.

Principles, Insights, and Ideas to Help Strategic Thinkers Grow Business

Sep 21Clarity Creates Greatness

Colin Cowherd interviewed Urban Meyer today. Cowherd’s main bit of commentary: “Greatness creates clarity.” To this I say, yes, and clarity creates greatness. (On the flip side, beware obfuscation.) I’ve written a fair amount about valuable lessons I’ve learned from great business leaders. The gist of what these leaders taught me was to be clear-minded […] READ MORE

Jun 29No Strings Attached

Like grace, the best businesses ideas have no strings attached. When you pay X, you get Y. Z = the money left over after expenses. It’s that simple. I read yesterday that most S&P 500 companies are no longer exclusively reporting results using GAAP.* Apparently, their businesses are too complex, or special, to follow Generally […] READ MORE

Jun 24Only Humble, Thoughtful Leaders of People Need Apply

What makes a company great? Innovation, patents, defensible IP. High barriers to entry. Strategic brilliance married with decisive action. Being a first-mover. Delighted customers. Brand equity. Sales + marketing prowess. This list could go on and on. This week I read a 1474-word job description. Daunting was the list of responsibilities and required qualifications. Then […] READ MORE