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B2B Marketing Strategy, Positioning | Heather Hughes ME

ME: Marketing Excellence

Profitable business growth demands excellence. You must compete to win.

Principles, Insights, and Ideas to Help Strategic Thinkers Grow Business

Aug 23How good is your competition? How good are you?

  I’ve written about this before, and I’ll write about it again, competition makes you better. I’m watching a “classic” US Open Djokovic v. Nadal match on Tennis Channel and marveling at the level of competition. So good, so good for the sport, so good for the fans. So, if you’ve got a tough competitor […] READ MORE

Aug 16What is storytelling?

“I had a farm in Africa, at the foot of the Ngong Hills.” Are you drawn in, do you want to immerse yourself in this scene? Isak Dinesen, a.k.a. Karen Blixen, was a teller of stories. Much ado has been given to storytelling as of late. What is storytelling? What makes a great story, a […] READ MORE

Dec 01Death to Silos

I wonder if most marketers think in-depth about the contact center and customer service experiences when they map, model, and work to optimize customer experiences and the customer journey. Maybe we should get more involved. Over the last few years I’ve worked with a SaaS / cloud contact center software leader. Their research has revealed […] READ MORE