ME: Marketing Excellence

Profitable business growth demands excellence. You must compete to win.

Principles, Insights, and Ideas to Help Strategic Thinkers Grow Business

Jun 29No Strings Attached

Like grace, the best businesses ideas have no strings attached. When you pay X, you get Y. Z = the money left over after expenses. It’s that simple. I read yesterday that most S&P 500 companies are no longer exclusively reporting results using GAAP.* Apparently, their businesses are too complex, or special, to follow Generally […] READ MORE

Jun 24Only Humble, Thoughtful Leaders of People Need Apply

What makes a company great? Innovation, patents, defensible IP. High barriers to entry. Strategic brilliance married with decisive action. Being a first-mover. Delighted customers. Brand equity. Sales + marketing prowess. This list could go on and on. This week I read a 1474-word job description. Daunting was the list of responsibilities and required qualifications. Then […] READ MORE

Aug 25What’s Next in Your Career? Go Crazy, Rush the Net. Accelerate Into the Curve.

I’ve been thinking about this: What’s next? I do not know, but I am optimistic. I expect it’s going to take some risk to win again. Heck, it’s gonna take some risk to lose again. Taking risk takes two things: fearlessness and focus. Fearlessness. What is it? I’ll tell you what it’s not. It’s not […] READ MORE