by Heather Hughes on April 30, 2013
Cheryl Andrus The woman who said this understood that smart problem solving and great marketing initiatives happen one step at a time, even if you are orchestrating several things at once. As a new product line manager I was in over my head. This just wasn’t my “territory”. All of the minutia, the departments, the […]
by Heather Hughes on April 25, 2013
Spencer Kirk As head of marketing for Extra Space, I thought of myself as the protector of the value that marketing could add. This included creating brand equity to accelerate lease up. One day, Spencer said to me, “Think like an owner.” My responsibility broadened instantly. This was probably the most generous assignment I’d ever […]
by Heather Hughes on April 23, 2013
Spencer Kirk Spencer Kirk advocated hiring great people and then letting them do what they did best. He set big picture goals with the executive team and let us run with it. Spencer frequently said, “Better to beg forgiveness than to ask permission.” In other words, “Think for yourself. Have confidence. I believe in you. […]
