Can anyone say multichannel marketing, or omnichannel service, or, “I’ve got to transfer you to another agent because I don’t have access to that system. Please hold.” Let’s just slow this train down and get real. This is the stuff of complex systems creating more complex problems in our complex world. Can we just get […]
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Is your marketing head in the clouds, or are your feet firmly planted on the ground? I’m partial to both. (Is that an oxymoron?) Without big-picture strategy and a viable and profitable growth model in mind, those lousy feet tend to wander hither and tither. As Yogi said, “If you don’t know where you are […]
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Is your marketing automated, agile, or energized? Perhaps all three. It occurred to me as I was working out to my boxing video that I move much better on the balls of my feet. When I started kickboxing I was flat footed, and exhausted. Watching the instructor I thought, wow, look at how he moves […]
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