Brand Personality

What Happens When a Favorite Brand Doesn’t Come Through?

by Heather Hughes on November 29, 2012

I am about to find out … Or, Is your actual team ready for business? I’ve been on hold waiting for an M&Ms “representative” for seventeen minutes and counting. I decided to use this time to write about my real-time experience with one of my favorite brands. I absolutely love those M&Ms guys and decided […]

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Hey there puppy fans, this is my final post of strategic marketing tips gleaned from puppy training. Previous posts discussed the importance of positioning and knowing your audience. Here I focus on messaging and tone. Tip 3. Messaging and Tone Messaging Those of us who’ve protected our favorite pair of shoes from a new puppy […]