Complexity, Your Product, and Your Messaging

by Heather Hughes on December 6, 2012

I wholly agree with this statement from Brian Proffit in his article regarding complexity of the private cloud: “… IT managers are generally not the type of people who like to feel stupid” Except that I would add, nobody, and I mean nobody, likes to feel stupid! Brian’s article also asserts that if what should […]


Hey there puppy fans, this is my final post of strategic marketing tips gleaned from puppy training. Previous posts discussed the importance of positioning and knowing your audience. Here I focus on messaging and tone. Tip 3. Messaging and Tone Messaging Those of us who’ve protected our favorite pair of shoes from a new puppy […]