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David Ogilvy | Heather Hughes Marketing Excellence

David Ogilvy

Hey there puppy fans, this is my final post of strategic marketing tips gleaned from puppy training. Previous posts discussed the importance of positioning and knowing your audience. Here I focus on messaging and tone. Tip 3. Messaging and Tone Messaging Those of us who’ve protected our favorite pair of shoes from a new puppy […]


The Role of Marketing

by Heather Hughes on May 31, 2012

How Thinking Like an Owner Sets You Free “The role of marketing is ambiguous.” Say what? How could this be so! The statement is one of three explanations for why CMOs struggle to measure marketing’s impact in this Forrester white paper. Shouldn’t it be clear by now, especially after the dot-com bust and the 2008 […]


Who Says Your First True Love Can’t be Your Last? I recently noticed one of those presumptuous Tiffany ads, “When Love is True”, telling the soon to be betrothed that if their love is genuine then they’d better have a Tiffany ring to prove it. Part of me finds this brilliant; part of me gets […]