by Heather Hughes on April 17, 2013
Spencer Kirk I learned some important investment principles from Spencer Kirk. The first was the concept of sunk costs. The second is related to focus and is opportunity costs. The concept behind sunk costs is that a smart business investor never throws good money after bad. So, if something has failed, no matter how costly, […]
by Heather Hughes on April 19, 2012
What Business Leaders Can Learn from Three Simple Questions and Friedrich von Weiser Perhaps the most successful brand transformations I’ve worked on over the years started with three simple questions: Where are we today? Where do we want to go? How are we going to get there? Answering these questions decisively is a necessary challenge. […]
by Heather Hughes on April 13, 2012
Spring weather in Bend, Oregon. It’s just as likely to be sunny as snowy. I’ve been waiting for the sun to come out the entire week, to go on a nice long walk. Every time it peeked out I’d rejoice, but then like a flash it was gone again. I finally decided to stop waiting. […]