Spencer Kirk I learned some important investment principles from Spencer Kirk. The first was the concept of sunk costs. The second is related to focus and is opportunity costs. The concept behind sunk costs is that a smart business investor never throws good money after bad. So, if something has failed, no matter how costly, […]


Friedrich von Wieser

Opportunity Costs on the Road to Greatness

by Heather Hughes on April 19, 2012

What Business Leaders Can Learn from Three Simple Questions and Friedrich von Weiser Perhaps the most successful brand transformations I’ve worked on over the years started with three simple questions: Where are we today? Where do we want to go? How are we going to get there? Answering these questions decisively is a necessary challenge. […]


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Waiting for the Sun to Come Out

by Heather Hughes on April 13, 2012

Spring weather in Bend, Oregon. It’s just as likely to be sunny as snowy. I’ve been waiting for the sun to come out the entire week, to go on a nice long walk. Every time it peeked out I’d rejoice, but then like a flash it was gone again. I finally decided to stop waiting. […]


Why Profitability is Paramount

April 12, 2012

I love profits. Profits mean you’re doing something right. Profits indicate that people are willing to pay a premium for your products or services. Perhaps you are meaner and leaner, stronger and more agile, or more innovative and responsive than your competitors. Regardless, profits mean a good chunk of customers chose you. Ah, free choice. […]

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