Spencer Kirk

Clarity Creates Greatness

by Heather Hughes on September 21, 2016

Colin Cowherd interviewed Urban Meyer today. Cowherd’s main bit of commentary: “Greatness creates clarity.” To this I say, yes, and clarity creates greatness. (On the flip side, beware obfuscation.) I’ve written a fair amount about valuable lessons I’ve learned from great business leaders. The gist of what these leaders taught me was to be clear-minded […]


Stories of Excellence: “Think like an owner.”

by Heather Hughes on April 25, 2013

Spencer Kirk As head of marketing for Extra Space, I thought of myself as the protector of the value that marketing could add. This included creating brand equity to accelerate lease up. One day, Spencer said to me, “Think like an owner.” My responsibility broadened instantly. This was probably the most generous assignment I’d ever […]


Spencer Kirk Spencer Kirk advocated hiring great people and then letting them do what they did best. He set big picture goals with the executive team and let us run with it. Spencer frequently said, “Better to beg forgiveness than to ask permission.” In other words, “Think for yourself. Have confidence. I believe in you. […]


Stories of Excellence: “Analysis paralysis.” & “Goose it.”

April 18, 2013
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Spencer Kirk Spencer Kirk led executive management meetings at Extra Space. Decisions were made quickly. Move, move, move. If the team discussed an issue more than two weeks in a row, Spencer called it out and a decision was made based on the information at hand. It was liberating. Kill analysis paralysis. There was no […]

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Stories of Excellence: “Sunk costs.” & “Opportunity costs.”

April 17, 2013
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Spencer Kirk I learned some important investment principles from Spencer Kirk. The first was the concept of sunk costs. The second is related to focus and is opportunity costs. The concept behind sunk costs is that a smart business investor never throws good money after bad. So, if something has failed, no matter how costly, […]

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