opportunity costs

Spencer Kirk I learned some important investment principles from Spencer Kirk. The first was the concept of sunk costs. The second is related to focus and is opportunity costs. The concept behind sunk costs is that a smart business investor never throws good money after bad. So, if something has failed, no matter how costly, […]


I have worked for some amazing business leaders who won (and are still winning!) in the marketplace because of smarts, determination and integrity. The last twenty years have been good to me because of their generosity. I’ve learned much along the way from these entrepreneurs of integrity. Here are five pairs of their seemingly contradictory […]


Friedrich von Wieser

Opportunity Costs on the Road to Greatness

by Heather Hughes on April 19, 2012

What Business Leaders Can Learn from Three Simple Questions and Friedrich von Weiser Perhaps the most successful brand transformations I’ve worked on over the years started with three simple questions: Where are we today? Where do we want to go? How are we going to get there? Answering these questions decisively is a necessary challenge. […]