Target a Distinct Market Segment for Big-Time Success

by Heather Hughes on June 7, 2012

Stake Your Claim and Own It Rather than targeting a large and general market with hopes of winning a handful of share points, why not select a distinct market category that you can own? Some executives and entrepreneurs may chose the former since a larger market looks like it has more potential, or perhaps because […]


Moneyball the movie is now playing on Starz, and I watched it last weekend. It was even more instructive and touching the second time. The story is nuanced with many layers of meaning for business and for life. Interestingly enough, the scene that got me the most was nowhere to be found in its entirety on […]


Photo credit: Keith Allison, “David Robertson” August 24, 2008, via Wikipedia, originally posted via Flickr, Creative Commons Attribution.

Caution: Object is Closer than It Appears

by Heather Hughes on April 18, 2012

Why Marketers Need to Quickly Locate the Ball and Get Ready to Swing, Or, How to Beat the “Illusion of Hop” David Robertson’s extra long pitching stride got me thinking. Robertson’s fastball clocks in at 93 miles an hour, but to the batter it is much faster. Why? According to the YES Network’s live game […]