by Heather Hughes on October 25, 2016
Is your marketing head in the clouds, or are your feet firmly planted on the ground? I’m partial to both. (Is that an oxymoron?) Without big-picture strategy and a viable and profitable growth model in mind, those lousy feet tend to wander hither and tither. As Yogi said, “If you don’t know where you are […]
by Heather Hughes on January 23, 2013
Light and Quick, Layered and Substantial I worked for Marc Strohlein. He’s someone I respect, plus, I like hearing his perspective. So, I was excited to read his new book, “The Energized Enterprise: How to Tap Your Organization’s Hidden Potential”. Then, I decided to write a review. At 130 pages, I thought it would be […]
by Heather Hughes on October 3, 2012
It’s been a long time since I’ve had a puppy. Let’s just say I didn’t do an outstanding job training my previous puppies so, I’m aiming to improve my performance this time around with Henry. This post contains the first of several puppy-training tips that also happen to work out nicely for marketing strategy. Tip […]