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Henry | Heather Hughes Marketing Excellence

Henry

What Happens When a Favorite Brand Doesn’t Come Through?

by Heather Hughes on November 29, 2012

I am about to find out … Or, Is your actual team ready for business? I’ve been on hold waiting for an M&Ms “representative” for seventeen minutes and counting. I decided to use this time to write about my real-time experience with one of my favorite brands. I absolutely love those M&Ms guys and decided […]

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Hey there puppy fans, this is my final post of strategic marketing tips gleaned from puppy training. Previous posts discussed the importance of positioning and knowing your audience. Here I focus on messaging and tone. Tip 3. Messaging and Tone Messaging Those of us who’ve protected our favorite pair of shoes from a new puppy […]

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I posted my first strategic marketing tip gleaned from puppy training last week. Here is tip number two – know your audience. Tip 2. Know Your Audience I’ve been told twice now that Aussies are sensitive dogs. They don’t respond to harsh, dictatorial commands, or, as I’ve learned, to frustrated pleas. Rather, they respond to […]

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Strategic Marketing Tips Gleaned from Puppy Training: Tip 1, Positioning

October 3, 2012
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It’s been a long time since I’ve had a puppy. Let’s just say I didn’t do an outstanding job training my previous puppies so, I’m aiming to improve my performance this time around with Henry. This post contains the first of several puppy-training tips that also happen to work out nicely for marketing strategy. Tip […]

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On-Demand Expertise: The Right Tool for the Job, Right on Time

September 28, 2012
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This morning I was thoroughly impressed by my bark guy. No, not my new puppy Henry*, but Jeff from LandSystems. He showed up right on time with just the right tool for the job – specifically, a custom truck with a built-in blower system. Man, was it cool! As his son and partner said, “It’s […]

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