by Heather Hughes on April 25, 2013
Spencer Kirk As head of marketing for Extra Space, I thought of myself as the protector of the value that marketing could add. This included creating brand equity to accelerate lease up. One day, Spencer said to me, “Think like an owner.” My responsibility broadened instantly. This was probably the most generous assignment I’d ever […]
by Heather Hughes on April 23, 2013
Spencer Kirk Spencer Kirk advocated hiring great people and then letting them do what they did best. He set big picture goals with the executive team and let us run with it. Spencer frequently said, “Better to beg forgiveness than to ask permission.” In other words, “Think for yourself. Have confidence. I believe in you. […]
by Heather Hughes on April 18, 2013
Spencer Kirk Spencer Kirk led executive management meetings at Extra Space. Decisions were made quickly. Move, move, move. If the team discussed an issue more than two weeks in a row, Spencer called it out and a decision was made based on the information at hand. It was liberating. Kill analysis paralysis. There was no […]
