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marketing strategy | Heather Hughes Marketing Excellence

marketing strategy

Is your marketing head in the clouds, or are your feet firmly planted on the ground? I’m partial to both. (Is that an oxymoron?) Without big-picture strategy and a viable and profitable growth model in mind, those lousy feet tend to wander hither and tither. As Yogi said, “If you don’t know where you are […]

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The Coattail Strategy

by Heather Hughes on December 27, 2013

It is apropos that this Christmas season I write of the best and perhaps only sustainable business strategy available to man. It’s the coattail strategy. Like those who accept Christ’s matchless grace gift of eternal life, not earned or deserved, but based only on Him and His work on the cross, so are successful business […]

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Hey there puppy fans, this is my final post of strategic marketing tips gleaned from puppy training. Previous posts discussed the importance of positioning and knowing your audience. Here I focus on messaging and tone. Tip 3. Messaging and Tone Messaging Those of us who’ve protected our favorite pair of shoes from a new puppy […]

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Strategic Marketing Tips Gleaned from Puppy Training: Tip 2, Know Your Audience

October 9, 2012
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I posted my first strategic marketing tip gleaned from puppy training last week. Here is tip number two – know your audience. Tip 2. Know Your Audience I’ve been told twice now that Aussies are sensitive dogs. They don’t respond to harsh, dictatorial commands, or, as I’ve learned, to frustrated pleas. Rather, they respond to […]

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Strategic Marketing Tips Gleaned from Puppy Training: Tip 1, Positioning

October 3, 2012
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It’s been a long time since I’ve had a puppy. Let’s just say I didn’t do an outstanding job training my previous puppies so, I’m aiming to improve my performance this time around with Henry. This post contains the first of several puppy-training tips that also happen to work out nicely for marketing strategy. Tip […]

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