How Thinking Like an Owner Sets You Free “The role of marketing is ambiguous.” Say what? How could this be so! The statement is one of three explanations for why CMOs struggle to measure marketing’s impact in this Forrester white paper. Shouldn’t it be clear by now, especially after the dot-com bust and the 2008 […]
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Who Says Your First True Love Can’t be Your Last? I recently noticed one of those presumptuous Tiffany ads, “When Love is True”, telling the soon to be betrothed that if their love is genuine then they’d better have a Tiffany ring to prove it. Part of me finds this brilliant; part of me gets […]
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The Grow America Springboard event was held May 20, 2012 at the Salt Palace in Salt Lake City. The contest started weeks prior with more than 1,000 entrants. After two rounds of judging 100 “finalists” pitched on Monday and then were whittled down to 12 contenders who pitched on the big stage to Skull Candy […]
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