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Brand Identity, Marketing Objectives & Strategy | Heather Hughes ME | Heather Hughes Marketing Excellence

Strategic Marketing Development

The second phase of an engagement begins with identifying marketing objectives, strategy, and key initiatives. In parallel, brand identity development begins. These functions set the stage for integrated campaign planning and program development.

  • Marketing Objectives, Strategy, Initiatives
  • Go-to-Market Strategy
  • Brand Identity Development
    • Brand Identity Workshop
    • Logo
    • Tagline
    • Color Palette
    • Design Elements
  • Integrated Marketing Communications Campaign Plan
  • Marketing Program Development
    • Website
      • Objectives, Strategy
      • Information Architecture
      • Design Architecture
    • Thought Leadership, Content Marketing Plan
    • Events, Speaking Engagements Plan
    • Sales Tools, Collateral Plan
    • Sales, Channel Promotions Plan
    • Lead and Demand Generation Plan