B2B Positioning, Messaging, Marketing Strategy

Strategic Problem Solver

Heather Hughes works with clients whose businesses are at an inflection point. They are entering new markets, launching disruptive solutions and seeking to unleash latent value. Often, they need revitalized positioning, messaging and marketing strategy to drive profitable business growth.

Heather Hughes is a focused and dedicated resource who is driven to deliver marketing excellence.

Business-to-business clients count on Heather Hughes for:

  • Positioning, messaging and marketing strategy that exploit opportunities for profitable business growth
  • Smartly differentiated brands, products and services based on:
    • Market opportunities
    • Company strengths
    • Competitive advantage
    • Customer mindset

Focused, Dedicated, Driven

Heather Hughes’ intent is to become integrated within the client’s company as quickly and efficiently as possible. Most engagements begin with personal interviews with key executives in order to best understand the company’s current state and desired future state.

Heather serves clients on a retainer basis and each engagement is scoped to meet their specific needs.

Engagement Approach

Heather Hughes customizes work based on a client’s prioritized needs. In general, she approaches engagements in three phases.