How Thinking Like an Owner Sets You Free “The role of marketing is ambiguous.” Say what? How could this be so! The statement is one of three explanations for why CMOs struggle to measure marketing’s impact in this Forrester white paper. Shouldn’t it be clear by now, especially after the dot-com bust and the 2008 […]
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Who Says Your First True Love Can’t be Your Last? I recently noticed one of those presumptuous Tiffany ads, “When Love is True”, telling the soon to be betrothed that if their love is genuine then they’d better have a Tiffany ring to prove it. Part of me finds this brilliant; part of me gets […]
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“Perfect is the enemy of good” never sat well with me. I know it is intended to get people to act, to move forward, to make progress. And believe me I am all for action, just not if it is willy-nilly. From the start of my career, I considered myself a perfectionist. Everything I did […]
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