Heather Hughes - Contact ME

ME Biography

About Heather Hughes

My career in marketing started with market research. While in undergraduate school at the University of Utah, I worked as an interviewer. A great friend gave me the book Ogilvy on Advertising and the light went on. Ogilvy was a man on the street for Gallup and had the utmost respect for the customer.

After earning a Masters of Arts degree in advertising from The University of Texas at Austin, I worked at Dahlin Smith White Advertising. There I learned technology branding from the best, working with the team that created the Intel Inside® brand. Next, I managed the world’s leading PC Card modem brand, Megahertz®.

This experience led to a variety of exciting marketing roles, including acting as VP of Marketing for Burton Group – an IT research and advisory services company that was purchased by Gartner. Today I serve B2B clients as an independent marketing strategist with one simple goal in mind: deliver marketing excellence. My work so far has spanned the re-branding of a semiconductor manufacturing equipment supplier to contributing thought leadership content and messaging strategy for a cloud software provider.

Inherent to marketing excellence is profitable business growth. As such, this website is focused on principles, insights, and ideas to help strategic thinkers grow business.

I grew up in Houston, and have lived in Salt Lake City, Austin, Dallas and Napa. My husband Matt and I now live in Bend, Oregon with our Mini Aussie Henry, where we enjoy walking, trail running, biking, and the crisp high-altitude air.

I love tennis, baseball and am a New York Yankees fan. From time to time I weave these topics into my blog posts; I hope you enjoy them.

Henry

Henry Hughes